Shadowbox Design Management played a key role in creating a visually stunning first impression for the grand opening of luxury fashion brand Etro at the Americana Manhasset shopping center in Manhasset, New York.

To enhance the storefront’s visibility and appeal, Shadowbox designed a lighting display that accentuated the entrance, transforming it into an inviting focal point that drew shoppers into the space. The use of strategic lighting design created depth, dimension, and atmosphere—perfectly complementing Etro’s refined aesthetic.

Adding to the sense of luxury and comfort, custom carpeting was installed to guide guests toward the entrance, while outdoor heaters ensured a welcoming environment throughout the event. Each detail was curated to elevate the guest experience, aligning with Etro’s brand sophistication and the upscale environment of Americana Manhasset.

This project highlights Shadowbox Design Management’s expertise in luxury retail event production, combining aesthetic design, functionality, and guest comfort to deliver memorable, high-end brand experiences.